Vehicle-class led booking
Cars, vans, light commercials and HGVs each get their own lane from the homepage, with different tyre data, different pricing and different response times.
[ CASE STUDY · 2025 ]Tyres24 · Mobile tyre fitting · Multi-vehicle
A 24/7 mobile tyre fitting website for cars, vans, trucks and heavy vehicles.
A clear, fast website for Tyres24, a 24/7 mobile tyre fitting service covering cars, vans, trucks and heavy vehicles. Vehicle-class led booking, postcode coverage check and an instant-quote experience that holds up at three in the morning.
- Client
- Tyres24
- Discipline
- Website · Booking · UX
- Sector
- Mobile tyre fitting · Multi-vehicle
- Location
- Colchester, Essex
Website · Booking · UX
Tyres24
tyres24.co
24/7Booking availability
4×Vehicle classes supported
<1.5sMedian LCP on 4G
100%Mobile usability
[ 01 · THE BRIEF ]
What Tyres24 wanted.
Tyres24 fits tyres at the customer's location around the clock, on everything from a Ford Fiesta to a 7.5-tonne truck. The previous site couldn't handle the variety of vehicle classes properly, the booking journey collapsed on mobile, and fleet enquiries got lost in the same form as consumer ones.
[ 02 · THE PLAN ]
How we planned it.
We separated the booking flow into clear vehicle-class lanes (car, van, light commercial, HGV) right from the homepage. Each lane has its own quote logic, expected response time and dispatch path. Fleet enquiries get a dedicated route with their own SLA, and the whole journey is designed mobile-first because most bookings happen from a roadside.
[ 03 · THE DELIVERY ]
How we built and shipped it.
A fast, mobile-first Next.js website. Vehicle-class branching at the top of the funnel. Postcode-based coverage checking. Instant tyre quoting per vehicle class. A dedicated fleet enquiry path. LocalBusiness and Service structured data for search. 24/7 contact options that surface in one tap on mobile.
The pieces that made the difference.
Designed for the roadside
Mobile-first journey, large tap targets, one-tap call fallback. Most Tyres24 bookings happen from a phone next to a flat tyre, not a desk.
Fleet enquiry on its own path
Fleet operators get a dedicated form with their own SLA so a 30-vehicle enquiry doesn't sit in the same queue as a single-car booking.
[ 04 · THE OUTCOME ]
What changed for Tyres24.
- Mobile-first booking journey that holds up at peak hours and at 3am
- Cars, vans and HGV bookings handled in distinct, optimised flows
- Fleet enquiries routed through their own SLA path
- Improved organic visibility for mobile tyre fitting search terms
24/7Booking availability
4×Vehicle classes supported
<1.5sMedian LCP on 4G
100%Mobile usability
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