Lane-aware scheduling
Three MOT lanes, each with a technician, modelled as typed resources. The calendar never lets a customer book a fantasy slot.
[ CASE STUDY · 2025 ]Colchester MOT · MOT centre · Colchester
A local-first SEO platform built to own the Colchester MOT search result.
Colchester MOT wanted to own its namesake search term. We built a fast, schema-rich, booking-first site that turned local search visibility into a steady stream of confirmed MOT bookings.
- Client
- Colchester MOT
- Discipline
- Local SEO · Website · Booking
- Sector
- MOT centre · Colchester
- Location
- Colchester, Essex
Local SEO · Website · Booking
Colchester MOT
colchestermot.co.uk
93%Capacity utilisation
-78%No-show rate drop
+46%Mid-week revenue
1.6sTTFB on 4G
[ THE CHALLENGE ]
Where Colchester MOT started.
Peaks of empty MOT lanes mid-week, overfilled Saturdays, and a no-show rate eating 11% of capacity. The existing site was a phone number and an address.
[ THE SOLUTION ]
What we built.
A booking-first platform modelling each MOT lane as a resource, pricing nudges for mid-week slots, SMS + email reminders and a clean daily ops board the manager opens every morning with coffee.
The pieces that made the difference.
Reminder orchestration
Booking confirm, 48h reminder, morning-of nudge, post-visit review prompt. The no-show problem simply evaporated.
A dashboard built for the ops desk
One screen. Today, tomorrow, this week. Walk-ins, call-outs, failed tests — all triaged without leaving the page.
[ OUTCOMES ]
Results we shipped — measured, not implied.
- Capacity utilisation up from 71% to 93%
- No-show rate down from 11% to 2.3% via reminders
- Mid-week revenue up 46% after smart pricing nudges
93%Capacity utilisation
-78%No-show rate drop
+46%Mid-week revenue
1.6sTTFB on 4G
[ CLIENT WORDS ]
“The team used to dread Monday mornings. Now we open the dashboard, see the whole week at a glance and get on with the work.”
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