Lane-aware scheduling
Each MOT lane is modelled as a typed workshop resource. The calendar respects technician availability and tyre bay capacity, and integrates with the centre's existing system.
[ CASE STUDY · 2024 ]Colchester MOT Centre · MOT centre & tyres
A booking-first MOT centre with brand, social, tyre commerce and integrated booking, all in one calm system.
Brand identity, website, social media management, booking integration into the workshop's existing system and tyre fitting commerce, built for one of Colchester's busiest MOT centres.
- Client
- Colchester MOT Centre
- Discipline
- Brand · Website · Booking · Social · Tyres
- Sector
- MOT centre & tyres
- Location
- Colchester, Essex
Brand · Website · Booking · Social · Tyres
Colchester MOT Centre
colchestermot.co.uk
93%Capacity utilisation
-78%No-show rate
+46%Mid-week revenue
1.6sTTFB on 4G
[ 01 · THE BRIEF ]
What Colchester MOT Centre wanted.
Colchester MOT Centre wanted to own its namesake search and operate online with the same calm efficiency as its workshop floor. They needed a unified brand, a fast website, a tidy booking flow that talked to their existing system, an active social-media presence and an integrated tyre commerce experience.
[ 02 · THE PLAN ]
How we planned it.
We started with a brand-led discovery, then designed a booking-first information architecture that put MOT slots and tyre fitting within two clicks of any page. The social calendar was planned around real workshop moments rather than stock content. Booking was integrated to pull live availability from the centre's system so the team could never be double-booked.
[ 03 · THE DELIVERY ]
How we built and shipped it.
A new brand system. A fast Next.js website. Integration with the centre's existing booking engine, with lane-aware availability. A tyre commerce front-end with quote-and-book in one flow. Ongoing social-media management across Meta and Google Business Profile. On-page local SEO and structured data so the site shows up when Colchester drivers search.
The pieces that made the difference.
Reminder orchestration
Booking confirm, 48h reminder, morning-of nudge, post-visit review prompt. The no-show problem simply evaporated.
Social that looks like the workshop
Real photography, real people, planned around real moments. MOT seasons, tyre weather, Colchester local life. Posted consistently across Meta and Google Business.
[ 04 · THE OUTCOME ]
What changed for Colchester MOT Centre.
- Capacity utilisation up from around 71% to 93%
- No-show rate down from around 11% to 2.3% via reminders
- Mid-week revenue up around 46% after pricing nudges and social
- One brand system across web, social and the workshop
93%Capacity utilisation
-78%No-show rate
+46%Mid-week revenue
1.6sTTFB on 4G
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