Wholesale brand system
A clearer visual and messaging system built around Keystone Tyre's role as a trade-first wholesale tyre supplier serving the whole of the UK.
[ CASE STUDY · 2025 ]Keystone Tyre · Wholesale tyre distribution · UK-wide
A wholesale tyre brand and trade platform serving customers across the United Kingdom.
Keystone Tyre is a wholesale tyre distributor serving trade customers across the United Kingdom. We delivered a refreshed brand, a conversion-focused website, technical SEO and a trade-friendly web application that makes account workflows easier.
- Client
- Keystone Tyre
- Discipline
- Brand · Website · Web App · SEO
- Sector
- Wholesale tyre distribution · UK-wide
- Location
- Colchester, Essex
Brand · Website · Web App · SEO
Keystone Tyre
keystonetyre.co.uk
+72%Trade enquiry growth
UKWholesale coverage
4.5/5Customer satisfaction
100%Core pages SEO mapped
[ 01 · THE BRIEF ]
What Keystone Tyre wanted.
Keystone Tyre supplies wholesale tyres to garages, fleets and resellers across the UK. They needed a brand and digital experience that matched the strength of their wholesale operation. That meant clear positioning, fast browsing for trade customers, smoother account workflows, and SEO foundations strong enough to compete UK-wide rather than just locally.
[ 02 · THE PLAN ]
How we planned it.
We anchored the work on three pillars: a wholesale-first brand system, a website structured around trade buyer journeys (not consumer ones), and a web application that streamlined the day-to-day workflows trade customers actually use. SEO was planned around real trade search intent such as sizes, brands and trade pricing queries, not generic consumer keywords.
[ 03 · THE DELIVERY ]
How we built and shipped it.
A refreshed brand system. A Next.js website with trade-focused information architecture. Technical SEO across the catalogue with structured data. A trade-account web application for product discovery, enquiries and customer support. Reporting tied to wholesale conversion goals rather than vanity metrics.
The pieces that made the difference.
Trade-first website structure
Service, trade and product pages structured around how wholesale tyre buyers actually search and enquire: sizes, brands, trade pricing and account terms.
Web application that supports the desk
Trade-facing workflows for product discovery, enquiries and account support, designed to take friction out of the day-to-day.
[ 04 · THE OUTCOME ]
What changed for Keystone Tyre.
- Wholesale positioning clarified across brand and website
- Technical SEO rebuilt around real trade search intent
- Web application flows reduce friction for trade customer enquiries
- UK-wide visibility for wholesale tyre searches
+72%Trade enquiry growth
UKWholesale coverage
4.5/5Customer satisfaction
100%Core pages SEO mapped
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