Search-by-reg, instant quote
DVLA integration auto-fills vehicle data, then ranks tyre options by price, longevity and noise. Typed fitment data sits behind a single one-screen flow.
[ CASE STUDY · 2025 ]Alpha MOT Centre · MOT centre, tyres & service
A full-stack engagement covering brand, website, booking, social, advertising and SEO for one of Colchester's busiest MOT and tyre centres.
Alpha MOT Centre runs a high-volume MOT and tyre fitting workshop in Colchester. We took on every part of their digital presence: brand, website, booking integration, tyre commerce, social media, paid advertising and end-to-end SEO, so the centre could compete head-to-head with the national chains while keeping the local feel customers love.
- Client
- Alpha MOT Centre
- Discipline
- Brand · Website · Booking · Social · Paid Media · SEO
- Sector
- MOT centre, tyres & service
- Location
- Colchester, Essex
Brand · Website · Booking · Social · Paid Media · SEO
Alpha MOT Centre
www.alphamot.co.uk
62%Online of fitting revenue
#1Colchester MOT rank
4.2×Booking growth
96+Lighthouse score
[ 01 · THE BRIEF ]
What Alpha MOT Centre wanted.
Alpha MOT Centre wanted one studio to own everything digital: brand, website, booking, tyres, social, paid ads and SEO. The previous setup was a legacy brochure site, paper diaries, scattered social accounts and no clear way to measure where new bookings actually came from.
[ 02 · THE PLAN ]
How we planned it.
We mapped customer journeys around the two parallel revenue streams, MOTs and tyre fitting, and separated paid and organic traffic into clearly measured funnels. The site was planned as a booking engine first and a brochure second. Every channel was tied to three KPIs: bookings made, average booking value and customer return rate, reported back to the centre every month.
[ 03 · THE DELIVERY ]
How we built and shipped it.
A refreshed brand system that runs across signage, the website and social. A fast Next.js website with DVLA reg-lookup, instant tyre quoting against 40,000+ SKUs, lane-aware MOT booking and integrated tyre commerce. A managed social calendar across Meta and Google Business Profile. Google Ads and Meta Ads campaigns optimised weekly. Technical SEO, local SEO and structured data across the site. Ongoing monthly reporting.
The pieces that made the difference.
Lane-aware MOT booking
Each MOT lane is modelled as a real workshop resource. The calendar respects technician availability and tyre fitting bays so customers never book a fantasy slot.
Paid + social + SEO loop
Google Ads, Meta Ads, social content and organic SEO all feed the same booking system, so we can see exactly which channel filled which slot and adjust spend accordingly.
[ 04 · THE OUTCOME ]
What changed for Alpha MOT Centre.
- Online bookings now account for around 62% of fitting revenue
- Phone-quote time dropped from roughly 4 minutes to near-zero
- Ranked #1 in Colchester for core MOT and tyre fitting search terms within four months
- Paid and organic working together to fill mid-week capacity
62%Online of fitting revenue
#1Colchester MOT rank
4.2×Booking growth
96+Lighthouse score
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