Search-by-reg, instant quote
DVLA integration auto-fills vehicle data, then ranks 8 tyres in order of value, longevity and noise — built on typed fitment data.
[ CASE STUDY · 2024 ]AlphaMot · MOT & service centre
A 3-bay MOT centre turned into a faster booking and local SEO engine.
We rebuilt AlphaMot as a calm, modern booking site for a busy 3-bay MOT centre in Colchester — local SEO foundations, faster pages and a booking flow customers actually finish.
- Client
- AlphaMot
- Discipline
- Website · Booking · SEO
- Sector
- MOT & service centre
- Location
- Colchester, Essex
Website · Booking · SEO
AlphaMot
www.alphamot.co.uk
#1'Colchester MOT' rank
96+Lighthouse score
4.2xBooking growth
0.9sMedian LCP
[ THE CHALLENGE ]
Where AlphaMot started.
A legacy brochure site, paper diaries and zero digital visibility against national chains. Customers phoned for quotes instead of booking, and the team couldn't see the day ahead.
[ THE SOLUTION ]
What we built.
A Next.js storefront with DVLA reg lookup, instant quoting on 40,000+ SKUs, and a branch-aware calendar. A quiet, confident brand system — black, bone, signal yellow — carries through signage, invoices and the website.
The pieces that made the difference.
Calendar-first booking
The fitting bay is modelled as a real resource. Slots respect technician availability, wheel alignment machines and MOT lanes.
Brand for a quiet premium
Typographic identity, restrained colour, confident signage system. Feels like a specialist, not a warehouse.
[ OUTCOMES ]
Results we shipped — measured, not implied.
- Online bookings now account for 62% of fitting revenue
- Phone-quote time dropped from 4 minutes to near-zero
- Ranked #1 in Colchester for 'tyres near me' within 4 months
#1'Colchester MOT' rank
96+Lighthouse score
4.2xBooking growth
0.9sMedian LCP
[ CLIENT WORDS ]
“The phones have gone quieter, the bays are fuller. The team knows what's coming in, and customers clearly love it. Best thing we've ever done for the business.”
Looking for similar capability for your business?
[ NOW BOOKING 2026 · COLCHESTER, UK ]
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