Local-first information architecture
Service, neighbourhood and question pages, all interlinked. Every page answers one real search query, not ten blurry ones.
[ CASE STUDY · 2024 ]Mobile Tyre Pro · Mobile tyre fitting
A mobile fitting experience with dispatch logic, tracking and conversion pages.
Mobile Tyre Pro fits tyres at the customer's door across Colchester and Essex. We gave the team a dispatch dashboard, smart routing and a branded live-tracking experience that customers actually share.
- Client
- Mobile Tyre Pro
- Discipline
- Web app · Mobile UX · SEO
- Sector
- Mobile tyre fitting
- Location
- Colchester, Essex
Web app · Mobile UX · SEO
Mobile Tyre Pro
mobiletyrepro.com
+38%Fleet utilisation
-52%Support tickets
-27mAvg time-to-fit
9 moROI payback
[ THE CHALLENGE ]
Where Mobile Tyre Pro started.
Competing with national chains and aggregator directories on the single most valuable local term. The incumbent site ranked 7th and took 5+ seconds to load.
[ THE SOLUTION ]
What we built.
Programmatic local pages, LocalBusiness + Service schema, sub-second load, an accessible WCAG AA booking flow, and a content engine that answers every MOT question a Colchester driver actually asks.
The pieces that made the difference.
Accessibility as a feature
WCAG AA across the booking journey. Because the people renewing MOTs are the same people who need accessible interfaces.
Content engine
MDX-authored, typed frontmatter. The team publishes a new answer in minutes, not days — and every page ships with full schema.
[ OUTCOMES ]
Results we shipped — measured, not implied.
- #1 for 'Colchester MOT' in 11 weeks
- 96+ Lighthouse across Performance, SEO and Accessibility
- 4.2x bookings vs legacy site within the first quarter
+38%Fleet utilisation
-52%Support tickets
-27mAvg time-to-fit
9 moROI payback
[ CLIENT WORDS ]
“We went from invisible to unignorable. The calls we get now are from customers who already know what they want.”
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[ NOW BOOKING 2026 · COLCHESTER, UK ]
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